Sanad – Get support
Sanad is a social fund built to help those whoare in need and too proud to ask, a very touching and humanitarian initiativeby Abu Dhabi municipality.
These are interactive ads published in print mediums;the upside down headline in the ad compels the viewer to turn the page up sidedown – don't ask for help / get support
Sanad is a social fund built to help those whoare in need and too proud to ask, a very touching and humanitarian initiativeby Abu Dhabi municipality.
These are interactive ads published in print mediums;the upside down headline in the ad compels the viewer to turn the page up sidedown – don't ask for help / get support
The hand gesture is what'scommonly known in Arab countries as begging gesture when turned up side downcan reflect support and empathy instead of begging
Another visual approach.
Credits:
Moh'd M. Khatib: Creative Direction / ArtDirection
Moh'd M. Khatib: Creative Direction / ArtDirection
