Sanad – Get support
Sanad is a social fund built to help those whoare in need and too proud to ask, a very touching and humanitarian initiativeby Abu Dhabi municipality.

These are interactive ads published in print mediums;the upside down headline in the ad compels the viewer to turn the page up sidedown – don't ask for help / get support

The hand gesture is what'scommonly known in Arab countries as begging gesture when turned up side downcan reflect support and empathy instead of begging
Another visual approach.
Moh'd M. Khatib: Creative Direction / ArtDirection

You may also like

Back to Top