All about the history, design, and thought process behind creating my online brand Lella7. A dear project and brand to my heart and the house of future greatness. It's Bella Seven - L is for loseres

Paper cup factory asked me to design a future hit cup for Amman. Knowing the fact this place is a money laundry scheme Paper cup factory asked me to design a future hit cup for Amman. Knowing the fact this place is a money laundry scheme Paper cup factory asked me to design a future hit cup for Amman. Knowing the fact this place is a money laundry scheme

True Zone - Logo Construction

This piece was created during the beginning of the Arab spring, while it's a self portrait it's also a mockery of the human race devolving intelligence.

Updates from Instagram account

This was a quick caricature of a dear friend of mine, may his ego rest in piece.

This art work was featured in my 2010 portfolio cover it's a surreal self portrait rendered in a very high visual and emotional contrast.

A simple single ad for UNB, it was featured in ads of the world.

Nothing special, I was just listening to some old punk music that day “Radio Head” and I just found myself paining this old punk lady.

SuckerBurge is a big part of ITP – the agency I'm working for - new corporate identity.

Hello, this’s a digital painting I started around 2009 after a light yet overwhelming study of recent history and politics.

Juzif is a new powerful condensed sans serif typeface, consists of 9 Roman fonts. Don’t forget to download the free all caps Juzif Black display font - for personal use only.

It could get really frustrating when you're a creative working in any creative industry; this is how it feels sometimes.

Quick mock ups for Abu Dhabi art show of November 2010, we took famous globally known art pieces and converted them to a local Emirati pieces, the message here was Art is coming to Abu Dhabi.

a teaser campaign for Abu Dhabi art show of November 2010; where a lot of master pieces been gathered in one place for the pleasure of art fanatics to get an extreme close up of their favorite master pieces… there for we came up with this option.

Caricature of Arnold Schwarzenegger

Started out as a portrait for my lovely fiancé, then took a wild turn towards cubism.

Fenistil - Take the sting out ads.

Sahar-Heavy is the first child - weight - of a modern, loud and powerful sans serif font family Designed with care and delivered with love and inspired by a graphic designer dream of a powerful and balanced display font. Extensive language support, Latin, Greek & Cyrillic script; over 500 glyphs. outline version of the weigh along with a complimentary logo included in your purchase

An illustration made for Qabeela music video; Qabeela is a Jordanian band, the illustration was finally executed as graffiti on asphalt in a public park

Random Subway ads

Couple ads done for Abu Dhabi Municipality armature skating competition

A funny sketch inspired by Bobby Chue work.

Ashiqat is an armature poetry completion sponsored by Abu Dhabi Media Company, Ana Zahra & Belle perfume of Yves Saint Laurent, and for the jury the infamous poet May Kutbi.

Designed for a local ad agency, highly influenced by dynamic naturally flowing brush strokes and full of illustrations featured in most of BTL materials and the interior design of the agency.

A high impact campaign for the 1st official MMA league in the Middle East – Abu Dhabi Fighting Championship –

AnaZahra.com and P&G online virtual make up tool ads.

Sub Jammers

Cutting Edge Real Estate.

Anatomy study.

Asemati was a social campaign by Abu Dhabi Municipality, the idea here was to illustrate how each member of the society contributes in the creation of the bigger picture.

The sketch before my engagement.

Random doodles & exercises

A random sketch done during an ad campaign I was working on dealing with wild animals and wild life in general, turned out to be a good way to get through a creative block.

Ads made for his highness Sheikh Zayed Future Energy Prize.

Automatic paintings experiment.

A single ad for Philips Ramadan promotions.

These are interactive ads published in print mediums; the upside down headline in the ad compels the viewer to turn the page up side down – don't ask for help / get support

poster

Another surreal cubic self portrait that I never got to finish.

Automatic painting.

These are a couple of old digital painting submitted for an online contest – my early days of digital painting -

Al Hilal Bank loyalty program characters revamp

B-music is a music channel that asked for a whole identity lift up, below is a logo we presented but not the final approved one.

Honey, what am I listening to?

These ads were made for Abu Dhabi duty free shop prize draw.

A quick caricature of Danny Devito.

Early experimentation with cubism.

I tried to pitch that ad to National Geographic Arabic magazine for its next ad campaign.

These are a couple of old digital painting submitted for an online contest – my early days of digital painting -

Karkadann Games was a gaming company owned by ADMC, the name and the identity is inspired by a mythical creature called the Karkadann; it looks a lot like the rhino.

AnaZahra is a huge fan based all things women magazine and website here in the Middle East, they wanted to create tags for different sections in their magazine & website inspired from the original logo.